The Community for Business Owners

The Business Blueprint is a step-by-step program built around structure — giving you a clear framework to turn your skills, ideas and experience into a sustainable and profitable business.

No chaos. No scattered tactics. Just a proven structure

You Don’t Need Another Idea.
You Need the Right Environment.

The Business Blueprint is a focused space for marketers and business owners who want clarity, accountability, and long-term growth.

No chasing every new tactic. No constant second-guessing. No building alone.

Just simple strategy and consistent progress.

What’s Inside

Inside the community, you’ll find:

Marketing frameworks

Real accountability

Support system

Templates and tools

Growth conversations

Monthly content drops

This isn’t about doing more. It’s about doing the right things — properly.

How It Works?

The Business Blueprint is hosted on Heartbeat. Available on the app store.

  • Stylized blue number one with black text that says 'Number 1'.

    Join Free for 90 Days

    Experience the structure. See the environment. Decide with clarity.

  • Blue graphic numeral 2 with black text saying "Number Two" and the slogan "The Power of Two" beneath.

    Follow the Strategy

    Implement what actually matters right now — not what’s trending.

  • Blue male gender symbol with a brush-stroke design on a black background.

    Ask. Share. Build.

    No judgement. No noise. Just focused progress.

  • Stay Consistent

    Because sustainable growth compounds over time.

All of this for only
£15 per month

Join the Business Blueprint Community for £15 per month and get full access to monthly strategy drops, live support, practical tools and real accountability. I’ll walk you through everything inside in a short video so you can see exactly how it works. You can start with 60 days free, and please note — this is a founding member price, meaning you lock in £15 for as long as you stay. Secure your access now.

Hello, I am
Danielle Madden

Hi, I’m Danielle Madden, founder of MADS and WebsByMADS, two award-winning design studios helping small businesses build brands and websites that actually work.

But this isn’t just about design. After five years in business — learning the hard way about pricing, clients, marketing, and confidence — I built The Business Blueprint to share everything I wish I’d known from day one.

This is the real roadmap for freelancers, creators, and service providers who are ready to stop guessing and start growing.

Is this for you?

Let’s be real—this isn’t for everyone. If you’re ready to stop spinning your wheels and start building something that gives you real freedom, you'll feel right at home. But it does take commitment. Check below to see if it’s a good fit for where you're at right now.

Who this is for

A close-up view of a tabby cat sitting on a stone surface with greenery in the background.
A woman in a blue jacket holding a leash, standing next to a black and white dog in a park
A close-up of a Belgian Malinois dog lying on a plush, grey blanket.
A person holding a small black and white dog outdoors.

Looking to start your business

Open-minded

An hour per week to learn

Potential to be consistent

A black background with diagonal white lines evenly spaced.

Who this isn’t for

A detailed architectural drawing or blueprint of a building design.
A person is holding a thatched cup.
Close-up of a pink and white ceramic cup filled with coffee on a wooden table.
A person in a yellow jacket and a motorcycle helmet sitting on a motorcycle on a road with trees in the background.

Think you know it all

Not willing to invest in yourself

Not open to change

Have an ego

The Business Blueprint is hosted on Heartbeat — giving you one simple, structured space to access everything. Inside, you’ll find the full course, all community discussions, monthly strategy drops and live sessions in one organised environment. No scattered links. No confusion. Just one focused platform designed to help you build properly.

Student wins 🎉

Members tend to bag big wins in their first week.
Here’s some amazing words from those already succeeding in the course so far.

Want Deeper Structure?

The Full Business Blueprint Course gives you the complete step-by-step framework to build properly from the ground up.

✔ 12 structured modules
✔ 70+ practical lessons
✔ Niche clarity
✔ Offer creation
✔ Client attraction systems

The course builds your foundation.
The community keeps you accountable.

Together, they create momentum.

Stay in the Right Room.

Join The Business Blueprint Community.
Free for 90 days. Then £15 per month.

Build with clarity. Grow with intention.

FAQ

I understand you’re going to have questions. Potentially a lot of them! So here’s a breakdown of some of the most popular queries from members before signing up.

  • The Business Blueprint Community is an ongoing support space for business owners who want clarity, accountability and consistent growth.

    Inside, you’ll receive monthly strategy drops, live Q&A sessions, practical templates and focused discussions to help you implement properly — not just consume information.

    It’s about environment and execution.

  • The course gives you the full step-by-step structure to build your business from the ground up — including niche clarity, offer creation, client attraction and systems.

    The community helps you implement and stay accountable. It’s where strategy is applied, refined and supported over time.

    The course builds your foundation.
    The community keeps you moving.

  • The Business Blueprint Community is £15 per month.

    You can start with a 60-day free trial to experience everything inside before committing.

    Please note: £15 is the founding member rate. As the community grows and more is added, the price may increase. If you join now, you lock in £15 for as long as you remain a member.

  • No — you can join the community on its own.

    However, if you want the full structured framework to build from start to scale, the course gives you that deeper foundation.

    Many members choose both for maximum clarity and momentum.

  • Both.

    If you’re just starting, you’ll gain structure and direction.
    If you’re already running a business, you’ll gain clarity, refinement and sustainable growth strategies.

    This isn’t about quick wins.
    It’s about building properly.

  • Because you receive full access to the community immediately — including all resources, strategy drops and live sessions — refunds are not offered once a paid subscription has started.

    However, you can explore everything with a 60-day free trial before any payment is taken. This gives you plenty of time to decide whether the community is the right fit for you.

    After your subscription begins, payments are non-refundable. You’re free to cancel at any time, and you’ll retain access until the end of your billing period.