What Every Business Owner Should Have on Their Website
Your website isn’t just a digital business card — it’s your first impression, your sales team, and your best-performing employee all rolled into one.
But too often, business owners spend hours perfecting the design and forget the basics that actually convert visitors into customers.
If your site isn’t doing its job, chances are you’re missing some of these essentials:
1. A Clear, Compelling Headline
When someone lands on your homepage, they should know exactly who you help and what you do — in 5 seconds or less.
No vague taglines. No jargon. Just a strong, clear message that speaks to your ideal customer.
2. A Strong “About” Section (That’s Not Actually About You)
Your About page should feel personal — but it should still focus on your customer.
What problems do you solve? What do you believe in? Why are you different?
Make them feel seen before you talk about your story.
3. Clear Services or Offers
Don’t make people guess.
Your services should be clearly listed, easy to understand, and paired with strong calls to action.
Bonus points if you offer packages, prices, or case studies.
4. Obvious Contact Info or Booking Links
You’d be shocked how many websites make it hard to get in touch.
Whether it’s a contact form, email, or booking calendar — don’t hide the next step.
Make it easy for people to say yes.
5. Social Proof
Humans trust humans.
Add testimonials, client logos, before/afters, or even screenshots of kind words.
Show people they’re not your first — and that you get results.
6. A Lead Magnet or Email Opt-In
If someone’s not ready to buy, give them a reason to stay.
A free guide, checklist, quiz, or email series helps you build your list and nurture future leads.
7. Mobile-Friendly Design
Over 70% of people view websites on their phones — but too many sites still break on mobile.
Check that your images, text, and menus look clean, load fast, and function smoothly on every screen.
8. Clear Branding & Visual Consistency
Your site should feel like your business.
That means consistent fonts, colours, voice, and visuals — so people recognise your brand across your website, socials, and emails.
Ready to Build the Business You’ve Been Dreaming Of?
This isn’t about overnight success.
It’s about building a business that actually lasts.
Inside The Business Blueprint, you’ll get the full roadmap:
✅ Clear structure
✅ Real strategies
✅ Tools, templates, and step-by-step support
So you can build with clarity, confidence, and long-term vision — without the guesswork.
👉 Join The Business Blueprint today — and finally take your business from “someday” to solid.
Because you don’t need more content.
You need the right plan.
