How to Package Your Services So Clients Actually Want Them

If you’ve ever heard crickets after sending over your service list, here’s the truth:

People don’t buy services.
They buy solutions.

The way you package and present what you offer is just as important as the work itself. Because if clients don’t understand it, trust it, or want it — they won’t buy it.

Here’s how to change that:

1. Solve One Specific Problem

Broad, generic offers like “design services” or “business coaching” don’t stand out.
What specific outcome can you help someone get?

Example:
Instead of “Branding services,” try “Build a full brand identity in 2 weeks — from logo to launch.”

2. Name Your Packages Like Products

When you give your packages clear, benefit-focused names, they feel valuable.
Avoid “Package A / B / C.” Instead, use names like:

• The Quick-Start Launch

• The Complete Rebrand

• Strategy + Setup Intensive

Good names instantly tell your client what they’re getting.

3. Add a Timeline or Process

People feel more confident when they know what to expect.
Include how long it takes, what the process looks like, and how you’ll work together.

Example:
“Week 1: Strategy Call → Week 2: Design Concepts → Week 3: Final Delivery.”

4. Show What’s Included

Don’t assume they’ll figure it out.
List exactly what they’ll get — the number of calls, revisions, deliverables, or support.
Transparency builds trust.

5. Include Outcomes, Not Just Features

It’s not just “3 strategy calls” — it’s “3 calls to build a plan that attracts better-fit clients.”
Always lead with why each part matters.

6. Create a “Start Here” Option

Some clients won’t be ready to commit to a big package — and that’s okay.
Offer a low-risk intro service or audit to get them in the door.

Think:
“Book a 90-minute strategy call” or “Website review + action plan for £97.”

7. Make Booking Easy

Once someone’s ready — don’t make them jump through hoops.
Use a simple booking link or checkout page so they can buy now, not later.

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