Pricing With Confidence: A Simple Method That Works
Let’s be honest — pricing your services can feel impossible.
Too high? You’re scared no one will book.
Too low? You’re working non-stop and still struggling to make enough.
The real issue? You’re guessing.
Let’s fix that with a simple, confident pricing method that actually works.
Step 1: Know Your Numbers
Before you can price anything, you need to know what your business needs to survive — and then grow.
Work out your:
Monthly expenses (business + personal)
Tax and savings buffer
Ideal working hours
Income goal
Example:
If you want to earn £3,000/month and only work 20 hours/week, your minimum hourly rate is £37.50.
(And that’s before profit.)
Step 2: Sell Outcomes, Not Hours
Hourly pricing is fine for quick tasks — but it doesn’t reflect your value.
Clients pay for results, not your time.
Instead of saying “£40/hour,” try:
“Brand strategy package: £850” — and highlight the results, not the hours.
Step 3: Build Packages Based on Value
Your pricing should reflect what the service achieves, not how long it takes.
Think:
What transformation are you delivering?
How valuable is that to the client?
What does it save them in time, stress, or revenue?
Step 4: Use Anchoring
Present your pricing in a way that makes sense — and helps people choose.
Try a 3-tier offer:
Starter – Low commitment intro offer
Signature – Best value, most booked
Premium – Higher investment, more support
It helps clients see the range and positions your middle offer as the sweet spot.
Step 5: Say It With Confidence
You can’t sell what you don’t believe in.
The more confident you are in your pricing, the more others will be too.
Remember: the right clients aren’t just choosing the cheapest option — they’re choosing the most trusted.
Step 6: Review + Raise Regularly
You are allowed to increase your rates — especially as you grow, gain experience, or deliver better results.
Set a schedule: review your prices every 6 months.
Raise them gradually or when you’re fully booked.
No need to over-explain or apologise.
Ready to Build the Business You’ve Been Dreaming Of?
This isn’t about overnight success.
It’s about building a business that actually lasts.
Inside The Business Blueprint, you’ll get the full roadmap:
✅ Clear structure
✅ Real strategies
✅ Tools, templates, and step-by-step support
So you can build with clarity, confidence, and long-term vision — without the guesswork.
👉 Join The Business Blueprint today — and finally take your business from “someday” to solid.
Because you don’t need more content.
You need the right plan.
