The Course…

Module 1
Business Foundations

  • Choosing the Right Business Name

  • Choosing & Buying a Domain

  • Setting Up a Professional Email

  • Setting Up Business Finances

  • Legal Considerations for Freelancers

Module 2
Services & Target Audience

  • Understanding Your Audiences

  • Services & Offerings

  • Packaging & Pricing

  • Creating a USP

Module 3
Branding & Design

  • Brand Identity & Finding Your Colours

  • Logo Design

  • Branding Your Business Consistently

  • Creating a USP

  • Asset Templates

Module 4
Social Media & Outreach

  • Why Do We Need Social Media?

  • Personal Branding

  • Setting Up Business Pages on Social Media

  • Creating a Social Media Monthly Plan

  • Scheduling & Automating Social Media

  • How to Keep Your Social Media Up to Date (Growth Plan)

Module 5
Web Design

  • Why You Need a Website?

  • Pros & Cons of Different Website Platforms

  • How to Build on Squarespace

  • Submitting Your Website to Google

  • SEO? What is it?

  • Building a One-Page Sales Funnel

  • Website Maintenance

Module 6
Email Marketing & Audience Building

  • Why You Need an Email List

  • Setting Up an Email Newsletter

  • Lead Magnets

Module 7
Client Acquisition

  • Which Outreach Style Suits You?

  • Outreach Platforms

  • Building Your Daily Visibility

  • Referrals & Collaborations

  • Cold Emailing for Local or Niche Outreach

Module 8
Invoicing, Proposals, Client Closing

  • Process - Payment Terms

  • Pitch Design: Creating a Winning Proposal

  • Contracts & Terms for Freelancers

  • Invoicing The Right Way

  • Sales Calls, Negotiation & Objection Handling

  • Industry-Specific Closing Strategies

Module 9
Time Management & Productivity

  • Creating a Schedule That Works

  • Project & Task Management Tools

  • Client Stacking

  • The Burnout

  • The Business Mindset Shift

Module 10
Growth & Scaling

  • Creating a 3, 6, and 9-Month Growth Plan

  • Short-Term to Long-Term Success As A Business Owner

  • Automating & Scaling Your Freelance Business

  • Expanding into Agencies, Consulting, and Other Avenues

Module 11
Personal Development

  • Imposter Syndrome & Overcoming Self-Doubt

  • Public Speaking & Becoming an Industry Authority

  • Building a Freelancer Support System

  • Managing Rejection & Staying Motivated

Module 12
Personal Development

  • Work-Life Balance

  • Why it Matters

  • Setting Boundaries

  • Why You Should Separate Home and Work?

  • Plan Your Workload

  • Work To Live, Not To Work